PRESS & MEDIA COVERAGE
Indo-Row® has captured the attention of press and media outlets worldwide. Its unique story, powerful testimonials, and one-of-a-kind machine are the winning combination.
SARAH’S FAB CHANNEL – HOW TO ROW – MAY 2013
THE SEATTLE TIMES – MAY 2013
ONSITE FITNESS – DECEMBER 2012
DALLAS NEWS – NOVEMBER 2012
JACKSON HOLE NEWS & GUIDE – NOVEMBER 2012
LIVE WELL NETWORK – NOVEMBER 2012
SHAPE MAGAZINE – SEPTEMBER 2012
LAYOGA MAGAZINE – SEPTEMBER 2012
Click here to read the full article: http://www.layoga-digital.com/layoga/201209?pg=27#pg27
WTAE 4 PITTSBURGH, PA – JULY 2012
Indo-Row classes changing bodies, lives
“Indo-Row (short for indoor rowing) has been billed as a “total-body workout that challenges the body and focuses the mind,” but as Channel 4 Action News’ anchor Shannon Perrine found out, it’s doing much more than that for some people.”
CBS MIAMI – JUNE 2012
ACCESS HOLLYWOOD – JUNE 2012
“The oft-forgotten rowing machine is making a comeback! Most fitness buffs have forgotten the benefits of rowing. After all, rowing machines are often cast to the corner of the gym and rarely utilized – but that’s about to change.”
EQUINOX Q BLOG - JUNE 2012
“Chances are your entire cardio life has consisted of alternating stints on the treadmill, elliptical and bike. You probably thought that would be the best way to burn calories, torch fat and increase your overall fitness, right? Wrong. Turns out you should have been rowing. The oft-forgotten rowing machine burns the most amount of calories in the shortest amount of time with the lowest perceived rate of exertion, while being easiest on your precious, carefully-honed body.”
DETAILS MAGAZINE – JUNE 2012
“Why Rowing is the new Spinning – The latest workout-class craze is pushing pedaling out of the group studio, and with good reason. Don’t miss the boat.”
HUFFINGTON POST STYLE – JUNE 2012
“I’ve discovered my go-to routine for burning calories and relieving stress may perhaps be a bit antiquated. It turns out that instead of popping and hopping, I should have been rowing instead. Yes, you heard me — rowing… Or didn’t you hear, rowing is the New Black.”
Click to Read Full Article (with video)
VIV MAGAZINE – JUNE 2012
“The rowing sequence is a total-body effort, employing 80 percent of the body’s muscle mass. But despite the exertion, the rhythm produces a sense of serenity, especially with the pleasant splashing of the water contained in the well of the Indo-Row machine.”
WHOLE LIVING DAILY – JUNE 2012
“The Indo-Row sent my heart rate soaring with almost alarming efficiency.”
BLACKBOOK MAGAZINE – MAY 2012
“There’s nothing less sexy than the word “erg,” but the indoor rowing machine has long been the secret for a total body workout”
WALL STREET JOURNAL – DECEMBER 2011
“The Indo-Row® machines – which have water-filled flywheels intended to replicate an on-water experience – are mounted with monitors that measure each rower’s miles per hour and calories burned, which helps motivate Mr. Rubens. And despite an aversion to organized fitness, he says the group dynamic works well for him. ‘I get an intensity in a group setting that I never could achieve exercising on my own.’”
2011 IDEA WORLD FITNESS COMBINE 360 “I WILL” CHALLENGE
FOX 5 SAN DIEGO – OCTOBER 2009
Fox 5 News San Diego covers Indo-Row, the hot new workout, with Olympic Rowers Dan Walsh and Luke Walton from Engine Room Fitness.
www.engineroomfitness.com
NOTABLE ARTICLES & QUOTES:
NewBeauty.com – May 2012
“I set out to find a fun new way to sweat and happened upon Indo-Row—a full-body workout that I got a taste for at a NewBeauty-sponsored event at Fred Segal in Santa Monica, CA… “it’s like doing a squat while running a marathon.”"
AM NY – May 2012
Chicago Sun Times – October 2011
“NuFIT is one of fifty clubs in the world that has put in the Indo-Row® program. Indoor Rowing works nine major muscle groups and is the perfect total body workout. People row together in an Indo-Row® class and the support and enthusiasm is unbelievable.” – Angie Asmann
Self.com – August 2011
Digital Modern Luxury – February 2011
KnoxNews.com – January 2011
Ultrafit Australia – October 2010
Denver Post – October 2010
Triathlete Magazine – September 2010
LA Times – June 2006
InStyle
“The Secret is Out: Here is how Hollywood’s bodies stay lithe and lean. Indo-Row®: Estella Warren takes classes featuring drills an timed races on rowing machines.”
CNN Headline News: Health Minute
“Who needs a river when you can get the same effects rowing indoors.”
Fox News ‘Fox and Friends’
“Hottest new fitness phenomenon since indoor cycling!”
WCBS-TV
Indo-Row® chosen as one of the ‘Hottest Workouts in NY’ “It’s a lot of fun, the hour goes by quickly and you burn a lot (calories)”
Outside Magazine
December 2006 issue of Outside Magazine featuring Indo-Row® is listed as #10 on Outside Magazine’s ‘O List: The Outside 100.’ The Outside 100 is a list of the year’s most important people, ideas, trends, and gear.
Los Angeles Times
“Great cross training for such activities as cycling and running…”
New York Times
“…not only can Indo-Row® become addictive but this full-body workout may also reshape you from shoulders to calves…former runners and people with chronic injuries find Indo-Row® offers a great low-impact way to avoid pavement pounding.”
Daily Variety
“Best Bets for sweats…(Indo-Row®) set to become the next hottest fitness trend…It works all the major muscle groups without stressing out the knees and back.”
Angeleno Magazine
“…Crosby Inflicts a form of torture not seen since viking stroked their way to Nova Scotia.”
Shape Magazine
“… start rowing your way to a stronger, leaner body.”
Fitness Magazine
“Cardio Challenge of the month…row away 300 calories (in 15 mins.)”
Daily Candy
“… you may find the class so much fun you forget you’re burning as many as 1,000 calories an hour and getting what Josh claims is the best tush workout in town.”
Time Out Magazine
“This team-oriented workout phenomenon, started in L.A. … is making waves in New York with eight packed classes a week. Students row in sync but at
their own intensity level, which determines how many calories you burn and how much your hamstrings, torso and triceps will ache. … Indo-Row® is
endurance-testing and upbeat.”
KTLA/CW – News Show
“This is a rowing machine workout that is considered the workout that burns the most calories, in the least amount of time. Good for all ages.”
Indo-Row® has hit both coasts and CBS votes Indo-Row® one of NYC’s “Hottest Group Exercise Classes.”
General Press List:
New York Times
NBC “Couch Potatoes”
NY 1 News
CBS News Now
CW 11 Morning Show
Los Angeles Times
Daily Variety
CNN Headline News
CNN.com
Time Out NY
Forbes.com
KTLA
Independent Rowing News
MSNBC Online
Coast Magazine
Shape (U.S.)
L.A. Confidential
Angeleno
Daily Candy
Grazia Magazine (Europe)
Independent Rowing News
Men’s Journal
Fitness
Fit T.V.
KCAL CBS
Women’s Health and Fitness
Shape (Germany)
Fitness Rx
OC Register